As Director of Marketing, I named and spearheaded The Circular Project from concept through launch, leading copywriting and editing with input from our team. The Reserve Collection marked Twisted X's first premium brand launch for men, created to capture a new tier of market share. For this project, I led the brand's story, writing, and messaging, partnering with our Creative Director on the visual execution.

Shaped the firm's brand narrative and website messaging, translating complex legal and medical information into clear, compassionate client communication. Optimized web copy and landing pages for SEO/GEO to improve organic visibility for case-specific search terms.