Twisted X Global Brands • 3rd August 2026

Twisted X: NFR Broadcast Campaign Result

Directed the team, managed the production schedule, and submitted creative for broadcast on Twisted X's National Finals Rodeo sponsorship campaign, reaching 106K on Instagram, 10K on TikTok, and 11M+ viewers via Cowboy Channel broadcast.

Twisted X Global Brands • 3rd August 2026

Twisted X Global Brands: Marketing Results Overview

As Director of Marketing, oversaw the 2022–2023 marketing program that delivered 422M+ earned media impressions, 523 media placements, and $4.5M in earned publicity value, recognized by AAF Fort Worth with multiple ADDY Awards across integrated campaigns, packaging, and social media.

Twisted X Global Brands • 3rd August 2026

Retail Merchandising: Black Star & Twisted X

On-the-ground retail presence for all brands, reflecting the in-store merchandising and shelf placement strategy behind their national retail distribution.

Hiatt Law Group • 3rd August 2026

Hiatt Law Group: Retargeting Campaign Results

The NC and VA "Has Your Health Changed" client letter, written and revised through multiple rounds for clarity, was used as creative for a retargeting campaign that became the single highest-performing lead source in Hiatt Law Group's CRM, outperforming every referral partner and paid channel over a 90-day period.

Darr Equipment Co. • 3rd August 2026

Darr Equipment Co.: Houston Livestock Show and Rodeo

Marketing support for Darr Equipment Co.'s sponsorship as Official Lift Truck Provider of the Houston Livestock Show and Rodeo, including on-site branding, venue signage, and team presence throughout the event.

Twisted X Global Brands • 3rd August 2026

Twisted X x Cook Children's Medical Center

Four young patients at Cook Children's Medical Center designed original artwork for a limited-edition Twisted X shoe collection, with 100% of proceeds donated back to Cook Children's.

Twisted X Global Brands • 3rd August 2026

Black Star Boots: Earned Media Coverage

Led strategy and campaign ideation behind Black Star Boots' social and influencer content, contributing to 56.7M+ impressions, $1.2M in publicity value, and coverage in 35 media placements, including Country Living and Cowgirl Magazine.

Darr Equipment Co. • 3rd August 2026

54 Intralogistics: Trade Show Presence

Trade show marketing materials and booth presence for 54 Intralogistics, launching the brand's automation and warehouse solutions to a new industry audience.

Darr Equipment Co. • 3rd August 2026

54 Intralogistics: Dallas Cowboys Client Testimonial

Client feedback from the Dallas Cowboys Merchandise Warehouse project, reflecting 54 Intralogistics' partnership-driven approach to custom intralogistics solutions.